The emergence of label-less PET packaging is a promising solution for manufacturers looking to recycle flexible
plastics. By removing labels from PET bottles, the recycling process becomes simpler, resulting in less plastic waste and no misidentification. This concept has already been embraced by Asian markets, with South Korea implementing legislation against external labels and Japan promoting 100% recycled plastic packaging. However, brands face challenges in meeting regulatory requirements and displaying key information without external labels. Potential solutions include laser coding on PET bottles and printing on bottle caps. To gain a competitive advantage in the evolving beverage industry, it is critical for brands to develop customized approaches based on branding and sustainability goals.
The United Arab Emirates (UAE) has proactively promoted recycling by implementing a new program that encourages residents to recycle plastic bottles and aluminum cans. The initiative involves the use of reverse vending machines where participants can deposit their used items. In return, they have the opportunity to earn rewards that can be redeemed at popular stores such as Carrefour. This initiative is in line with the UAE’s broader goal of eliminating single-use plastics and promoting a culture of sustainability. This innovative program, coupled with the installation of smart collection infrastructure, aims to collect and recycle over one million single-use plastic water bottles per day, contributing to the preservation of the environment and the overall reduction of plastic waste.
In the United States, The Recycling Partnership has launched Recycle Check, a labeling platform that provides consumers with real-time recycling information. Working with brands such as General Mills and Horizon Organic, Recycle Check aims to increase recycling education and efficiency by providing local recycling options on product packaging. The platform complements existing labeling systems and covers all residential recyclables, making it valuable for packaging accepted in certain curbside programs.
The Corporation of the City of Panaji (CCP) in Goa is taking an innovative initiative to tackle the problem of
plastic waste. Their plan is to set up a recycling center at the existing sorting center in Patto, where PET bottles, rigid plastic, and multi-layer plastic will be transformed into public furniture such as benches and park furniture. CCP has procured a shredder and extruder using CSR funds to facilitate the recycling process. This project is expected to be operational by December, helping to reduce plastic waste and promote sustainable practices in the city.
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